Ace the interviews with effective and strategic career branding!

December 30th, 2009

Career Branding has become an essential dynamic today, especially within the interviewing process.  Acing an interview is just not enough, you must also learn how to effectively “brand” yourself.  What is surprising to know is that many of the same dynamics behind why a consumer chooses Hunt’s over Dole also apply to the hiring process.

The benefits of career branding are infinite.  With a compelling career brand you can achieve the following:

  1. Become more attractive  to employers, even when there are no formal job openings/postings
  2. Gain more control over what interviewers remember most about you
  3. Lowering and effectively overcoming the hiring barriers by instilling, creating trust, as well as conveying the value you bring
  4. Elevating yourself from mediocrity/commonplace to one-of-a-kind asset/service
  5. Differentiate yourself from the competition
  6. Support better guidance in your decisions about which interviews to pursue
  7. Create better enticement for an employer to hire you

Without a career brand, you obviously wouldn’t be able to achieve what is printed above.  By creating an effective career brand you will help your potential employer to see the value and strength you bring – helping you land a new career.  Avoid being a “runner-up” in the interview process – get seen, get chosen, and land the career you desire.

To learn more about how you can build your career brand, please contact Barde Career Solutions: 503-544-3363 or Barbara@Bardecareersolutions.com.

Let’s Get-Working in 2010!

December 23rd, 2009

Barbara Barde, President
Barde Career Solutions
503-544-3363
Barbara@BardeCareerSolutions.com
www.BardeCareerSolutions.com
“Your Helping Hand To A Successful Career”

Looking to jump start your work search in 2010? Barbara Barde, President of Barde Career Solutions (BCS) is offering a new tool for landing a job in the current economy. Barde has pioneered a dynamic and action oriented strategy a step beyond the familiar networking group. She’s dubbed it a “Get-Working” group for struggling job seekers who want a professional approach.

Beginning January 25, 2010, a weekly Get-Working group will meet on Mondays, 8:30 a.m. to 10:00 a.m. at the BCS office, 2545 SW Spring Garden St., Suite 200, Portland, OR 97219. A $25 materials fee covers up to 6 sessions. Registration is required. Coffee is included.

With a limit of 20 participants, Get-Working is a unique opportunity not only because of the small group size, but because of the focus the participants will receive.  Get-Working participants will receive a weekly “hot sheet” of solid leads at area companies that are hiring for positions, an opportunity to expand and sharpen essential skills such as acing interviews, follow-up, making a solid first impression, utilizing social media, and much more!  Also, as an added benefit, participants may take advantage of a one hour private career coaching with Barde, a value of $160, and/or receive a 20% discount off of resume services while in the group.

Hundreds have benefited from Barde’s 17 years in HR management, proven job search strategies, and expertise developing resumes. “Barbara is informed, supportive, and frank,” says B. Kendall a participant in one of Barde’s recent workshops, “It’s a big advantage having an expert on your side.”

Registration for Get-Working begins December 28, 2009.

TO REGISTER: Contact Barbara at Barbara@bardecareersolutions.com or call 503-544-3363.  Please visit BCS’s website at: www.BardeCareerSolutions.com or BCS’s informative blog is http://bardecareersolutions.com/blog/.

Hello and Welcome!

February 2nd, 2009

Welcome!

Thank you for visiting my blog! It is my hope that this blog site will be your complete professional resource!  Please bookmark this blog page and visit it often.  I will be posting up to date interview information, new job postings, networking group information, tips & tricks, and more!

Thank you!

Barbara – “Your Helping Hand To A Successful Career”

5 Simple steps to jump-start your career search momentum: Get proactive and strategic!

January 27th, 2010

By: Barbara Barde, Barde Career Solutions

January 2010

  1. Don’t job search 7 days a week.  Set a schedule to look and search for work productively.  Continued daily job searching will lead to “burn out” and frustration.  Set a schedule to search for work either Monday, Wednesday, Friday from 9-12pm, or Monday, Tuesday, Wednesday, etc.  Leave a few days a week to volunteer at a local nonprofit, attend a charity event, work out at a local gym, etc.  What is most important is taking care of your mental well being as you look and search for work.
  2. Don’t just apply to open positions, get strategic in your job search approach.  Take time to identify and target 5-10 companies or organizations that are interesting and that you can see yourself working for.  Developing a tracking sheet to identify these companies and gather information about them, including any contact data or information, size, financial status/sustainability, people or contacts you may know who are currently working or who may have a network contact there.  By targeting companies that are a better fit culturally and for your skill set, you will have a greater chance connecting and hopefully receive an interview.
  3. Don’t forget to take advantage of every opportunity to network, network, and network. Some of your best networking leads can be found at social gatherings, such as a friends dinner or birthday party, a family celebration event, or while shopping for groceries at your local market.  Set a goal to make 1-3 new contacts a week and make sure you add them to your LinkedIn account or network tracking sheet. The stronger and deeper your contacts and network, the greater your chances are connecting to a solid lead and/or career opportunity.
  4. Don’t forget to continually cultivate and foster your network, not just establish the links as mentioned above.  Cultivation is key! Staying in touch and keeping your connection and/or relationship strong can make a big difference.  As the saying goes…it is not what you know today, but who you know, that can help make all the difference…Take advantage of every opportunity to grow and cultivate your contacts and network.  Every week, identify 5-10 of your contacts to call, email, and touch base with.  Let them know your status and keep them abreast of your progress.
  5. Don’t let your resume get stuck in a pile; get smart and strategic about when to send a potential company/employer your resume.  Keep in mind, that sending a resume over the weekend via email, will only ensure you are one of many emails being submitted.  Instead, consider sending your resume Monday morning before 8am instead if necessary.  Actually, it has been documented and found that the best time to send a resume to a perspective company or employer is Tuesday through Thursday during the day and before 5pm.  After- hour submittals become one of many – not one on top – take time to be seen and hopefully chosen by getting strategic with your resume submittals – it could make all the difference!!

Tips to Achieving a Great Career

December 30th, 2009

It is hard not to be discouraged when you read daily that our unemployment rate is creeping to 13.5%. If there is a time to take charge of your career – Now is the time – this is it! Even through these are definitely tough economic times and companies are cutting back staff , you still can find a new career.  Check out these tips below to help you achieve a new and successful career – It is possible!

1. Hire a career coach: Career coaches can help you navigate almost everything – from handling emotions, helping you define skills and goals, creating a refreshed resume, just to name a few.  As the saying goes, “you don’t get a second chance to make a first impression” – work with a career coach to help you “nail” your next career position.

2. Complete a career skills/interest assessment: During tough employment times we sometimes need to fall back on other talents and skills we possess.  Taking a career skills and interest assessment may help you determine which stills and interests you have that may also be in high demand.  Taking time to assess your skills and talents may lead you to a new and renewed career path.

3. Re-evaluate your resume: If it has been a few years since you’ve updated, modified or even looked at your resume, now may be the right time to pull it out and wipe off the dust.  It is important to have a professional resume that is up-to-date and completely refreshed -  listing your current skills and accomplishments.  The format of your resume is also important and somewhat critical.  A professional resume should be in a clear, easy to read font and format.  It should also clearly define your skills, experience and accomplishments.  Although there are many on-line examples to pull from, not everyone is skilled at writing a resume and pulling these details together.  If you feel your resume may need some attention, seeking a professional resume service or career coach is a great alternative to ensuring you have a solid, “power” resume to work with.  Dedicating time and a bit of money to ensure you have a professional resume pulled together is critical – take time to invest in yourself and your resume – it will pay off to a successful career!

4. Network, network, network: During tough economic times it is important more than ever to establish new/solid networking channels and/or reconnect with everyone you know.  There are many local networking groups that can help you reconnect with other individuals in your field or area of expertise.  Take time to view these networking groups and connect with a couple that you feel offer you the best networking possibilities and connections.  Networking will be a huge key to your career connecting success.  However, it is also important to use your networking channels to your best advantage.  Don’t just send emails, attend meetings, social events and programs.  As the saying goes, it is not only what you know, but who you know that can make all the difference.”

For additional career tips and professional resume and career coaching information, contact Barbara, at Barde Career Solutions: Barbara@BardeCareerSolutions.com or 503-544-3363.

Don’t let this down economy get you are your career down too – Get strategic – Get involved – Get motivated!

100 Best Companies to work for in Oregon

December 30th, 2009

Check out this link. What do you think of this list?

http://www.jobdango.com/OregonBusiness/100best.aspx

Step Out of The Resume “Rut” – The New Resume Rules: What’s In and What’s Out

December 30th, 2009

Prepare your resume for 2010 with these new resume tips from hotjobs!

http://hotjobs.yahoo.com/career-articles-the_new_resume_rules_what_s_in_and_what_s_out-1056

Jobs Available in Portland

December 30th, 2009

Check out www.indeed.com. If you are not using this job search engine – You should be!

http://www.indeed.com/local/Portland-OR-jobs

Career Advice: The Art of Working and Networking – Wall Street Journal Article – check it out!

December 30th, 2009

A good article from Wall Street Journal.

http://blogs.wsj.com/laidoff/2009/12/11/advice-the-art-of-working-and-reworking-your-network/?blog_id=109&post_id=2182

Top 100 Niche Job/Career Sites

December 30th, 2009

There are many wonderful job sites and aggregate search sites these days.  However, to have the top 100 listed at your finger tips – is a real plus when you are actively looking/seeing new career opportunities.  Please check out the attached top 100 Niche Job/Career sites at:

http://newgradlife.blogspot.com/2009/12/top-100-niche-job-sites.html

Career Change: 7 Do’s and Don’ts

September 22nd, 2009

– Meridith Levinson, CIO
September 17, 2009

What’s one positive outcome of the recession? It’s leading people to consider a career change. Though the process of figuring out what to do next can be overwhelming, it’s also empowering. Taking stock of one’s skills, strengths, interests and experience makes an individual realize how much he or she knows and has to offer. Investigating career options also helps employed professionals extricate themselves from dead-end jobs. For people who are unemployed, a layoff can be the catalyst for pursuing a professional dream. (See How to Create a Better Life After a Layoff.)

Considering alternatives to the work you’re currently doing or you’ve done in the past is a worthwhile exercise for anyone, at any point in a career. Despite what the unemployment rate may lead you to believe, there are always options.

Yet those options may make career change difficult. Figuring out what path to pursue and where to focus your limited time and energy can be daunting. As a result, professionals sometimes go about career change in a scatter-shot way that squanders time and energy. To help you focus, career experts offer some realistic advice for pursuing a career change.

1. Don’t rush to go back to school. Many people decide to enter academia after they’ve been laid off because going back to school is socially acceptable, says Martha Manglesdorf, author of Strategies for Successful Career Change (Ten Speed Press 2009.) “It’s easy to rush the decision to go back to school because it feels like you’re making progress,” she says.

The danger is wasting your time and money on a degree that you end up not using, which happens often enough, says Mangelsdorf. She recommends talking to people with the degree you’re thinking of pursuing, to find out what’s involved, how they’re applying it, and whether it’s right for you.

2. Figure out what you want to do. Kim Batson, a certified career management and leadership coach, asks her clients a variety of questions to help them zero in on their next career moves: What do you really want to do? What have you always dreamed of doing? What’s motivating you to consider a career change? Is there an industry or group of people you’d like to serve? What are your strengths and skills, and how—and where—else might you use them?

3. Find out what the work is like. If you have an idea of the work you’d like to do, test your theory that it’s right for you, says Carl Wellenstein, a career coach and author of 12 Steps to a New Career (Career Press 2009.) Do research on the field or profession that interests you. Find people who are working in the profession you’re considering and talk to them, says Wellenstein. You might even be able to shadow them on the job. Look into signing up for a program like VocationVacations, which allows you to “test-drive” your dream job by working in it for a one- to three days.

4. Don’t assume that pursuing your passion will lead to riches. The idea that following your dream will lead to financial liberation is a misconception, says Mangelsdorf. When she interviewed people for her book on career change, she says she didn’t see a correlation between people’s passion and their financial success. “If you’re thinking about a career change because you have a dream you really want to pursue, do some homework first to make sure that the economic opportunities are o.k. with you,” she says.

5. Realize that any kind of career change takes time. “A career change can take significant thought, motivation, time, money, support and perseverance,” says Batson. “It is harder to achieve than searching for a job in the same function, even in a recession.”

That’s why it’s important for people pursuing a career change to be patient with themselves and with the process, and to persevere when they hit roadblocks or dead-ends. And if you have any inkling that your job may not be secure or that you just want to try something different, start the process now, because you may not have the luxury of time later if you do get laid off and find yourself under financial pressure to take another job. An easy way to start the career change process: start following people on Twitter who work in the fields that interest you.

6. Consider small changes. If a wholesale change in your career seems too risky, consider smaller shifts you could make, says Mangelsdorf. For example, if you’re employed, are there projects you could take on that would help you transition into a new role?

“Organizations that have had to downsize are having their remaining workers take on more roles,” notes Mangelsdorf. “If you’re currently employed, that could be an opportunity for you to take on work that will bring you closer to your long-term career goal.”

A series of small changes during a longer period of time can lead you to the more dramatic change you ultimately desire. “Career change is often a gradual process,” says Mangelsdorf.

7. Don’t dwell about losing a job you loved. You may feel forced into a career change if you lost a job you loved through a layoff and you know your odds of finding a job in your field are slim (e.g. you’re in a specialized area of IT that’s being outsourced to a developing nation.) As hard is it is to let go of things we love, it’s important to realize that something better can come along. Says Mangelsdorf: “Keep in mind that if you’ve had success in one field and been happy in that work, that’s a good thing. It means you can find another field where you’ll be happy.”